Design always has a purpose.

My fear is that when you become an expert in anything then the expectation somehow makes you ordinary, in a way, because you become the firm that does that, or you become the person that does that. You really need to change the form to make the discovery.

We become different people and we adapt to our environments, but that doesn't have anything to do with being creative.

Helvetica is the font of the Vietnam War.

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.