For me marketing is about how to present a project.

I got introduced to the rave scene in 1992. At the time I was into skateboarding; I listened to a little hip-hop but was mainly into heavy metal and grunge.

At the time, in 1996, an electronic band signing with a major label was something new, at least in France. Daft Punk knew that this meant a marathon of promotion, TV appearances, etc. To protect themselves and to be discrete, they came up with the masks and, three years later, the robot helmets.

The great thing about the electronic music scene is that everybody can be part of it either by dancing, DJing, or organizing a party.

I have a pretty normal office day. I get to work at 10 in the morning and leave at eight or nine.

To me a lot of electronic music out there is too serious. I'm a bit fed up with DJs who take themselves too seriously and don't smile.

For me marketing is about how to present a project.