But one immediate thing can be done right now, and that is: lower the temperature. Any way you can, and everybody. Just lower it.
Peggy NoonanGreat speeches have always had great soundbites. The problem now is that the young technicians who put together speeches are paying attention only to the soundbite, not to the text as a whole, not realizing that all great soundbites happen by accident, which is to say, all great soundbites are yielded up inevitably, as part of the natural expression of the text. They are part of the tapestry, they aren't a little flower somebody sewed on.
Peggy NoonanTed Sorrenson, JFK's presidential speech writer, when asked how it came about that he wrote the "ask not what you can do..." speech, he would answer 'ask not.'
Peggy Noonan