In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.

In 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.

It is unacceptable that the way we have treated people who have become addicted in the past is by throwing them in prison. It's appropriate that we're responding now by trying to get people the treatment they so desperately need. The racial divide here is absolutely unacceptable, and we have to do much better for all people who are addicted whether they are white, black, brown, any race - the humane way to respond to addiction is in a public health fashion and by getting people the help they need.

I hope 'Warning: This Drug May Kill You' documentary helps to show the humanity of the people who are struggling with the brain disease of addiction because that is what this is - this isn't about bad people, this is about good people who became addiction oftentimes in the process of being prescribed medication for pain.

Addiction is a brain disease - this isn't a moral failing - and we have got to stop looking at it that way.

I want to make it clear, though, that I am not trying to say these are bad drugs. Opioid medications in the short term for severe pain are very effective. The problem is when they are used for long-term chronic pain. No one wants anyone to suffer and be in pain. But realize how addictive these drugs are and get off of them as quickly as you can. So 'Warning: This Drug May Kill You' is really more about educating people about these drugs so that everyone can make their own decision about their pain versus the addictive nature of these drugs.

We can prevent more people from becoming more addicted - that's number one - with prescribing laws and making sure that people can't get too many of these opioids when they are initially prescribed them. Number two is, we have to make sure the millions of people who are already addicted have access to good and effective treatment. Finally, it's critical that we remove stigma and that's why we've made a film, to show that this can happen to anyone.