I want to make it clear, though, that I am not trying to say these are bad drugs. Opioid medications in the short term for severe pain are very effective. The problem is when they are used for long-term chronic pain. No one wants anyone to suffer and be in pain. But realize how addictive these drugs are and get off of them as quickly as you can. So 'Warning: This Drug May Kill You' is really more about educating people about these drugs so that everyone can make their own decision about their pain versus the addictive nature of these drugs.
Perri PeltzLife expectancy for middle-aged white women has dropped dramatically over the past decade. Researchers didn't understand what was going on and so they were studying it and then very recently they realized it is driven by opioids. Why is that? They say now that it is because women are more likely to see a doctor for pain.
Perri PeltzI really do think for the vast majority of cases, doctors didn't think they were doing anything wrong - they were doing what was being recommended at the time, and many times people were able to take these prescription opioids and not have a problem with it. But what we do know is that if we take these drugs long-term, dependency develops quickly, within as little as a week. What we all have to realize is that these pills are chemical cousins of heroin - one is an illegal opioid and one is legal, but they are relatives.
Perri PeltzWe can prevent more people from becoming more addicted - that's number one - with prescribing laws and making sure that people can't get too many of these opioids when they are initially prescribed them. Number two is, we have to make sure the millions of people who are already addicted have access to good and effective treatment. Finally, it's critical that we remove stigma and that's why we've made a film, to show that this can happen to anyone.
Perri PeltzAddiction is a brain disease - this isn't a moral failing - and we have got to stop looking at it that way.
Perri PeltzWe must do something to let people in this country know that addiction is something that can be treated and this epidemic of prescribed opioids is something that we can fix.
Perri PeltzIn 1999, Purdue Pharma the maker of OxyContin went on a massive marketing campaign. Back then, prescription opioids were only used in extreme cases - post surgery, end of life care, cancer pain. We use a clip from an ad in the film where they had a doctor saying, "Less than 1 percent of people who use prescription opioid long-term will become addicted" - that changed the mindset of physicians across the country.
Perri Peltz