It might have been introduced slowly over the course of the years as you recall this memory over and over. So that was a very cool but complex idea that we thought about representing in the film but could not find a way to make it work.

So we can sit with Lee Unkrich and Andrew Stanton, and all the other folks and experience what the film is going to be like. And then we go away into a room, and we talk about what worked and what didn't. And then we take all of those findings and we do that whole process again.

You know there's always that kid in your class — and every class has one — the kid who draws all the time and is really good? That was not me. I was a lousy draftsman. But as soon as I figured out that I could make things come alive, like using the corners of my math book to make flipbooks, I was hooked.

People are funny -- they are able to project personality onto anything. I remember as a kid I spent a $ 5 bill once and felt so bad because the other $ 5 bill was now going to be lonely without all the other bills I had in my wallet, you just invest these dead things with life and that is our tendency as people. So animation takes advantage of that, grabs on to it, and runs with it.

However, for story reasons, we needed to represent them in certain ways. One of the things that sort of blew me away that I didn't know when we started is that memories are completely susceptible to change. And this is, you know, one of the many reasons why certain people are trying to get it taken out - eyewitness testimony in court cases because it's very unreliable.

We found some scientists think that there are basically three emotions. Others went up to 27. Others had 16. Some were in the middle. So we were kind of left with no definitive answer to our basic question - how many are there?

Sometimes suffering is a weird attraction.