It is a certainty that Keegan would not have agreed to return unless Mike Ashley had committed to sanctioning a mammoth spending spree. The downside, which Keegan will soon discover, is the law of diminishing returns in a league that is now the richest in the world. The type of multi-million-pound investment that bankrolled the first Newcastle revival under Keegan is now two-a-penny. Buying success just isn't as easy as it used to be. The Premiership's paradox is that the more money there is, the more the art of management gains in value.

In a bygone era, penalty-takers would put their laces through the ball and threaten to put a permanent bulge in the netting. For reasons that remain a mystery, the modern preference is for side-footed placement and so the dilemma of goalkeepers has changed from whether to take a guess at dive right or left to if they should dive at all. Or at least that ought to have been their reappraisal. Almunia was feted as the hero in Rome but had he and Doni stayed in the centre of their goal then the number of saves they made in the shoot-out would have been doubled.

It is an indication of Chelski's warped finances that even successive titles can be regarded as failure. Spend unprecedented sums and only unprecedented success can be commensurate. Chelski won't get the credit they think they deserve because of the money they've spent. There's £300m worth of difference between a victory and an achievement.

Titus Bramble: The only explanation for his existence in the Premiership is that he is already here.

It is a certainty that Keegan would not have agreed to return unless Mike Ashley had committed to sanctioning a mammoth spending spree. The downside, which Keegan will soon discover, is the law of diminishing returns in a league that is now the richest in the world. The type of multi-million-pound investment that bankrolled the first Newcastle revival under Keegan is now two-a-penny. Buying success just isn't as easy as it used to be. The Premiership's paradox is that the more money there is, the more the art of management gains in value.

In comparison to the emotionally-charged axing of a striker, Ruud van Nistelrooy, who averaged 30 goals a season, even the sale of David Beckham for, in Real Madrid's opinion, "peanuts", and the never-explained departure of Jaap Stam appear to be the rational acts of a sage and far-sighted manger. To offload a player because he could not be reconciled with a role within the squad is a failing of management.

Arsenal's never-improving injury list increasingly attracts curiosity rather than sympathy.