Do your homework and stand your ground.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

A green-light meeting is when the decision is made finally whether or not to make a given picture.

Substantially fewer films will be produced over the next year or two. And a significant portion of the production costs of the reduced slate will be borne by hedge funds and other investment groups.

The major media companies are significantly reducing their financial commitment to the motion picture sector.

Do your homework and stand your ground.

Michael Eisner let it be known last week that he had no intention of leaving the entertainment business once he steps down as CEO of Disney in October.