It's only in relatively recent years that Hollywood became the playground of multinational corporations which regard movies and TV shows as a minor irritant to their overall activity.

Do your homework and stand your ground.

Most movie-goers are overdosing on star coverage; it's the ultimate example of too much information.

It's only in relatively recent years that Hollywood became the playground of multinational corporations which regard movies and TV shows as a minor irritant to their overall activity.

The major media companies are significantly reducing their financial commitment to the motion picture sector.

That's how you get surprises, because what movies are all about is surprises.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.