It's only in relatively recent years that Hollywood became the playground of multinational corporations which regard movies and TV shows as a minor irritant to their overall activity.

Michael Eisner let it be known last week that he had no intention of leaving the entertainment business once he steps down as CEO of Disney in October.

Do your homework and stand your ground.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

That's how you get surprises, because what movies are all about is surprises.

Most movie-goers are overdosing on star coverage; it's the ultimate example of too much information.

It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.