Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.

It's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.

I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.

In order to be successful, you have to honor what's in old fashion house, but you also have to play with it and push the limits of it.

Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.

Paris is one of the most incredible places to live. Once you get bitten by the city, you never leave.

For me, coming to a fashion house and bringing my love and respect to it - and, hopefully, earning the love and respect of the house - is the only way to do it. I think of it as my own house in that sense as well. So I like not working from a blank piece of paper. I like that there's something from the past, some kind of identity that I have to work with. There are these good ghosts around, these good energies that kind of reinforce what you do.