Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.
Peter DundasIn order to be successful, you have to honor what's in old fashion house, but you also have to play with it and push the limits of it.
Peter DundasI'm really working on trying to get that lifestyle aspect of the Emilio Pucci house to be as strong as possible.
Peter DundasEmilio Pucci obviously I think it's one of the best houses in Italy - and one of the most legendary ones as well. That's why I came here. I also like the idea of working with a house that has a history that you can collaborate and exchange ideas with in the way you would with another person.
Peter DundasWhen I make a dress that someone wants to put on and somebody else wants to take off, then I know I've got it right. Because when someone looks good on the outside, they'll feel good on the inside.
Peter DundasThe year before was my first collection for Emilio Pucci, and I was just starting the job and working in his Renaissance Palazzo, where Pucci is headquartered, so that inspired me. I found this image in the book. It was an old image of Emilio Pucci hanging out by the seaside with all of these women, and that's exactly how I used to think about this house - more of a lifestyle thing. This beautiful life. So I'm really working on that.
Peter Dundas