Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.
Peter GuberGood storytelling is harder than it sounds, but the easy part is that everyone has the ability to do it. ...Tap into it.
Peter GuberLanguage is a more recent technology. Your body language, your eyes, your energy will come through to your audience before you even start speaking.
Peter GuberToday everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you canโt tell it, you canโt sell it.
Peter GuberI think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take 'oohs and aahs' and convert them to 0s and 1s and then convert them back to 'oohs and aahs.' Narratives that work in social networks are the exchange of stories that are told well.
Peter Guber