At Casablanca we did 'Midnight Express,' 'Flashdance,' and 'The Deep.' My willingness for risk has always been my strength.

With a purposeful story, you can change a "wanna be" to a "gonna be" to a "be".

Use state-of-the-heart technology online and offline to turn listeners into viral advocates and customers into raving fans.

Social cohesion was built into language long before Facebook and LinkedIn and Twitter - we're tribal by nature. Tribes today aren't the same as tribes thousand of years ago: It isn't just religious tribes or ethnic tribes now: It's sports fans, it's communities, it's geography.

Being true to yourself involves showing and sharing emotion. The spirit that motivates most great storytellers is 'I want you to feel what I feel,' and the effective narrative is designed to make this happen. That's how the information is bound to the experience and rendered unforgettable.

A German shepherd dog could walk in the office with a script in his mouth, and if that script was really good, they'd buy the script.

Stories aren't the icing on the cake; they are the cake!