Spend at least as much time researching a stock as you would choosing a refrigerator.

You can find good reasons to scuttle your equities in every morning paper and on every broadcast of the nightly news.

Hold no more stocks than you can remain informed on.

What makes stocks valuable in the long run isn't the market. It's the profitability of the shares in the companies you own. As corporate profits increase, corporations become more valuable and sooner or later, their shares will sell for a higher price.

It would be wonderful if we could avoid the setbacks with timely exits, but nobody has figured out how to predict them.

There's a company behind every stock and a reason companies - and their stocks - perform the way they do.

Invest in businesses any idiot could run, because someday one will.