Spend at least as much time researching a stock as you would choosing a refrigerator.
It isn't the head but the stomach that determines the fate of the stockpicker.
Long shots almost always miss the mark.
The junior high schools and high schools of America have forgotten to teach one of the most important courses of all. Investing.
You have to let the big ones make up for your mistakes.
Know what you own, and know why you own it.