I have a lot of difficulty in a business culture that is only interested in making money. I can't see the point. What's the point of spending £10,000 just to make £20,000? Why not just keep the £10,000?

Creative people have to believe in the value of their work. If you don’t have any belief then you can’t give anything—designing is an act of giving, and a belief in the value of the work fuels the desire to express something. It’s important to know what your values are and to take care of them.

I never had to answer to anyone

Pop culture used to be like LSD – different, eye-opening and reasonably dangerous. It’s now like crack – isolating, wasteful and with no redeeming qualities whatsoever.

Design has become the cover for unnecessary consumption.

I have a lot of difficulty in a business culture that is only interested in making money. I can't see the point. What's the point of spending £10,000 just to make £20,000? Why not just keep the £10,000?