Pop culture used to be like LSD – different, eye-opening and reasonably dangerous. It’s now like crack – isolating, wasteful and with no redeeming qualities whatsoever.

I never had to answer to anyone

Design has become the cover for unnecessary consumption.

I have a lot of difficulty in a business culture that is only interested in making money. I can't see the point. What's the point of spending £10,000 just to make £20,000? Why not just keep the £10,000?

Creative people have to believe in the value of their work. If you don’t have any belief then you can’t give anything—designing is an act of giving, and a belief in the value of the work fuels the desire to express something. It’s important to know what your values are and to take care of them.

Pop culture used to be like LSD – different, eye-opening and reasonably dangerous. It’s now like crack – isolating, wasteful and with no redeeming qualities whatsoever.