...the proposed air force and army experiments were designed so that many animals would suffer and die without any certainty that this suffering and death would save a single human life or benefit humans in any way at all; but the same can be said of millions of their experiments performed each year in the United States alone.

So why don't we make ourselves the last generation on earth? If we would all agree to have ourselves sterilized then no sacrifices would be required - we could party our way into extinction!

Knowing that we can control our own behaviour makes it more likely that we will.

Do business managers have a commitment to anything more than the success of their company and to making money? It would be hard to say that they do. Indeed, many business leaders deny that there is any conflict between self-interest and the interests of all.

We have a new generation of very rich people who want to do more with their money than buy a lot of expensive toys. They want to live meaningful lives.

Were we incapable of empathy – of putting ourselves in the position of others and seeing that their suffering is like our own – then ethical reasoning would lead nowhere. If emotion without reason is blind, then reason without emotion is impotent.

I would like us to think about it more explicitly, and not take our intuitions as the given of ethics, but rather to reflect on it, and be more open about the fact that something is an ethical issues and think what we ought to do about it.