We see things like reciprocity which are fairly central to our view of ethics. But if you're talking about a set of worked-out rules on what we are supposed to do then, yes, it is a human product.
Peter SingerIf a being suffers there can be no moral justification for refusing to take that suffering into consideration. No matter what the nature of the being, the principle of equality requires that its suffering be counted equally with the like suffering - insofar as rough comparisons can be made - of any other being. So the limit of sentience is the only defensible boundary of concern for the interests of others. To mark this boundary by some other characteristic like intelligence or rationality would be to mark it in an arbitrary manner. Why not choose some other characteristic, like skin color?
Peter SingerShould one break in and free the animals? That is illegal, but the obligation to obey the law is not absolute. It was justifiably broken by those who helped runaway slaves in the American South, to mention only one possible parallel.
Peter SingerWhatever the reason, for most of the present century, the literature and publicity of the old established [animal welfare] groups made a significant contribution to the prevailing attitude that dogs and cats and wild animals need protection, but other animals do not. Thus people came to think of "animal welfare" as something for kindly ladies who are dotty about cats, and not as a cause founded on basic principles of justice and morality.
Peter SingerWhat one generation finds ridiculous, the next accepts; and the third shudders when it looks back on what the first did.
Peter SingerThe statement "I am in pain" may be one piece of evidence for the conclusion that the speaker is in pain, but it is not the only possible evidence, and since people sometimes tell lies, not even the best possible evidence. Even if there were stronger grounds for refusing to attribute pain to those who do not have language, the consequences of this refusal might lead us to reject the conclusion. Human infants and young children are unable to use language. Are we to deny that a year-old child can suffer?
Peter Singer