You'll attract the employees you need if you can explain why your mission is compelling: not why it's important in general, but why you're doing something important that no one else is going to get done.
Peter ThielNow itโs either about technology that doesnโt work or about technology thatโs used in bad ways. The anthology of the top twenty-five sci-fi stories in 1970 was, like, โMe and my friend the robot went for a walk on the moon,โ and in 2008 it was, like, โThe galaxy is run by a fundamentalist Islamic confederacy, and there are people who are hunting planets and killing them for fun.โ
Peter ThielMost people are average. Founders are not. Founders' traits seem to have an inverse normal distribution to them.
Peter ThielPeople working on bigger ideas on a more protracted timeline will be more on the stealth side. They arenโt releasing new PR announcements every day. The bigger the secret and the likelier it is that you alone have it, the more time you have to execute. There may be far more people going after hard secrets than we think.
Peter Thiel