Every tech story is different. Every moment in history happens only once. All successful companies are successful in their own unique way. It's your task to figure out what that future history will be.

What important truth do very few people agree with you on?

Every business is successful exactly to the extent that it does something others cannot.

You'll attract the employees you need if you can explain why your mission is compelling: not why it's important in general, but why you're doing something important that no one else is going to get done.

You want to be the last company in a category. Those are the ones that are really valuable.

When you already have $150 billion a year in revenues from the iPhone, it's very hard to come up with any new vertical that will sort of move the dial. And there's this sort of weird effect where the larger a company gets, the harder it is to come up with any new product that really moves the dial.

Most people are average. Founders are not. Founders' traits seem to have an inverse normal distribution to them.