In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
Peter YorkThere was a time when formal clothes were one of life's great pleasures, as well as a way of describing instantly a man's status wealth. Toffs wore the most, the proles the least. Fast forward to 2008 and clothes are still an unrivalled pleasure but some men - and this includes many of our betters - have confused status with fake informality.
Peter YorkI can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.
Peter YorkStephen Jones' hats are what we used to call 'creations'; extravagant, odd things for extravagant, odd people like Madonna or Lady Gaga. They're worn in a parallel universe.
Peter YorkCelebrity poverty, that's the hidden scandal in Blair's Britain. You can't help but worry for them. A girl I knew developed X-ray eyes for celebrity sorrows. She taught me to read the subtext of the down-market celebrity interview, she knew all the Hollywood codes, and followed the deep backgrounds.
Peter York