In the future, people will blame the Eighties for all societal ills in the same way that people have previously blamed the Sixties. The various Thatcherite Big Bangs - monetarism, deregulation, libertarianism - have been working their way through the culture ever since.

There are pop managers, and then there's Simon Cowell, who isn't gay, Jewish or particularly riveting. He's not without interest but he doesn't exactly have the hinterland of, say, Brian Epstein.

This may sound insulting to some of my cult studies friends, but there's a lot of cult studies people who ignore, shall we say, the wider canvas - because they simply don't know about its existence or they don't know how it operates.

When you get inside a literary novel you feel that the author, more often than not, just doesn't know enough about things. They haven't been around enough - novelists never go anywhere. Once I discovered true books about real things - books like 'How To Run a Company' - I stopped reading novels.

Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.

Nobody knows anything. I deal with people in all walks of life, some of whom should have some idea of what they're doing. And they're all clueless. It's astonishing that any bridges stay up, or that planes don't constantly plummet from the sky. It's heartening, in a strange way.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?