My job as a coach was to make something meaningful out of one of the most mundane activities on the planet: playing pro basketball.
Phil JacksonDespite their tremendous talent, (NBA players) are still, by and large, young adults, seeking validation from an authority figure, and there is no greater authority figure on a team than the coach. Needless to say, in today's warped, self-indulgent climate, too many players couldn't care less about appeasing the coach.
Phil Jackson