I think and hope I have changed the way we look at hats. They are no longer symbols of conformity but highly individual acts of rebellion. I am constantly challenging the perception of what a hat should be and what role it should play.

I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes.

I like hats that make the heart beat faster.

Elegance is all in the mind of the wearer.

Every day, I like to make hats that make people dream.

Gaga is an entertainer, so a hat for her is part of the illusion of entertaining.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.