You know that scenario where roses are red, leaves are green, I love arguing that. ‘Why should they be?’. I hate rules and formulas. That’s so boring. It’s the opposite of creativity. Rules are ridiculous things that are meant to be broken.

A person carries off the hat. Hats are about emotion. It is all about how it makes you feel.

I think and hope I have changed the way we look at hats. They are no longer symbols of conformity but highly individual acts of rebellion. I am constantly challenging the perception of what a hat should be and what role it should play.

I do say I'm a specialist in divas. Name a diva - I've worked with 'em.

You know that scenario where roses are red, leaves are green, I love arguing that. ‘Why should they be?’. I hate rules and formulas. That’s so boring. It’s the opposite of creativity. Rules are ridiculous things that are meant to be broken.

I make hats for lots of iconic people, and that makes my job very interesting.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.