It thrills observers and makes the wearer feel a million dollars.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.

Every day, I like to make hats that make people dream.

I think and hope I have changed the way we look at hats. They are no longer symbols of conformity but highly individual acts of rebellion. I am constantly challenging the perception of what a hat should be and what role it should play.

I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes.

Gaga is an entertainer, so a hat for her is part of the illusion of entertaining.

It thrills observers and makes the wearer feel a million dollars.