I always design the hat with the wearer in mind; otherwise, it's an inanimate object.

I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes.

I make hats for lots of iconic people, and that makes my job very interesting.

Fantasy hats give you the possibility to dream.

You know that scenario where roses are red, leaves are green, I love arguing that. ‘Why should they be?’. I hate rules and formulas. That’s so boring. It’s the opposite of creativity. Rules are ridiculous things that are meant to be broken.

Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.

How a hat makes you feel is what a hat is all about.