What happens when good people are put into an evil place? Do they triumph or does the situation dominate their past history and morality?
Philip ZimbardoCompanies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
Philip ZimbardoThe most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings.
Philip ZimbardoMajority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
Philip Zimbardo