Everything I have designed is absolutely unnecessary.
Everywhere, I'm looking to reach elegance and intelligence.
Design is a tool to help the tribe.
I'm not a god, I'm not a genius, I'm not a monk, I make non-design for non-consumers. I don't know if I do exist.
Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.
Elegance and honesty are two mandatory parameters for any human production.