Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.

I'm not a god, I'm not a genius, I'm not a monk, I make non-design for non-consumers. I don't know if I do exist.

We have to replace beauty, which is a cultural concept, with goodness, which is a humanist concept.

For the organic food, the less it's designed, the better it is

The more materiality there is, the less humanity there is

For me, luxury is intelligence and quality. I don't see a lot of intelligence and quality in luxury when it's used to make fast, big money.

I have this mental sickness called creativity.