The best everyday example of relativity, the finest symptom of human intelligence, is humor. (...) Design without humor is not human. The word 'beautiful' does not mean anything. Only coherence counts. An object, design or not, is primarily an object that meets the parameters of human intelligence, which reconciles opposites. The lack of humor is the definition of vulgarity.

Getting to the heart of things, is never easy

The more materiality there is, the less humanity there is

Design is a tool to help the tribe.

Freedom is the only style. That is why I never speak about beauty or beautiful products but "good products"... Nowadays, we have to face so many challenges,...so it is not really a priority to care for beauty. The only way for us is to focus on an ethic and ecological behaviour.

My juicer is not meant to squeeze lemons; it is meant to start conversations.

I'm not a god, I'm not a genius, I'm not a monk, I make non-design for non-consumers. I don't know if I do exist.