But I'd rather help than watch. I'd rather have a heart than a mind. I'd rather expose too much than too little. I'd rather say hello to strangers than be afraid of them. I would rather know all this about myself than have more money than I need. I'd rather have something to love than a way to impress you.
Po BronsonI used to use business to make money. But I've learned that business is a tool. You can use it to support what you believe in.
Po BronsonWomen are very good at judging the risk and don't want to waste time with losing. So not that they're not as competitive, and certainly once they're in the race they're every bit as competitive, but they make that choice to compete in a more calculated way sensitive to the odds.
Po BronsonThe tougher the times, the more clarity you gain about the difference between what really matters and what you only pretend to care about.
Po BronsonThere was a culture that came out of the self-esteem movement which was don't anybody keep track of the goals. The kids keep track, but nobody keep track of the goals because we don't want the kids to have the experience of losing. And in depriving them losing, thinking it scarred them to lose, we made losing so taboo, so unspeakable, that we instead made losing more scary to kids, not less scary.
Po BronsonMake sure your characters are worth spending ten hours with. Thatโs how long it takes to read a book. Reading a book is like being trapped in a room for ten hours with those characters. Think of your main characters as dinner guests. Would your friends want to spend ten hours with the characters youโve created? Your characters can be loveable, or they can be evil, but theyโd better be compelling. If not, your reader will be bored and leave.
Po Bronson