Your doubts are not the product of accurate thinking, but habitual thinking. Years ago you excepted flawed conclusions as correct, begin to live your life as if those warped ideas about your potential were true, and ceased the bold experiment in living that brought you many breakthrough behaviors as a child.

You carve out the organization's character through your daily choices. You shape its conscience as you exercise your own.

We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.

The legal system doesn't always serve as a good guide for your conscience. You can step way over the ethical line and still be inside the law. The same thing goes for rules, policies and procedures - you know, the organization's "internal laws." You can "go by the book" and still behave unethically. Still not move beyond mediocrity. High standards-the ethics of excellence-come to life through your basic values, your character, integrity and honesty. Obeying the law is the bare minimum.

Eventually we have to "settle up" and pay the price for our ethical violations. Just remember the old line that says, "You can pay me now . . . or you can pay me later." Often you can buy some time, but when you "pay later" you'll probably have to pay more.

Trust is the glue that holds relationships together.

As tough as it sometimes looks on the front end, it's easier to do right than undo wrong.