Narrow life down to what's precious and necessary. In a world of complexity the best weapon is simplicity.

Optimism inspires, energizes, and brings out our best. It points the mind toward possibilities and helps us think creatively past problems.

We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.

Live according to the ethics of excellence, and you can always stand proud. Pride - not vanity, but dignity and self-respect - should carry a lot of weight in helping you make decisions. Let pride help you decide.

We need timeless principles to steer by in running our organizations and building our personal careers. We need high standards --- the ethics of excellence.

So let your deepest desires direct your aim. Set your sights far above the 'reasonable' target. The power of purpose is profound only if you have a desire that stirs the heart.

The world behaves differently when I take action to go after what I want.