How can we be trusted with big things if we're not trustworthy with things that are small? Don't allow your finer instincts to become a casualty of the little everyday crimes of ethical compromise.

The world behaves differently when I take action to go after what I want.

Excellence is a process, not just an outcome. Sure, we have to hold out for high standards in the products or services we provide. The goods must be more than "good enough." But so must our approach - you know, our methodology, the way we do business and deal with people. How could the ends be considered excellent if we can't be proud of the means?

Narrow life down to what's precious and necessary. In a world of complexity the best weapon is simplicity.

Give people, including yourself, clear permission to make mistakes . . . and to fix the problems. Since nobody's perfect, mistakes should be allowed. Cover-ups shouldn't. Cover-ups create twice the trouble.

We can't win the struggle for high standards if we just talk a good game . . . we've got to play a good game.

Most people confuse wishing and wanting with pursuing. You must place your trust in action.