The world behaves differently when I take action to go after what I want.

When you hold out for high standards, people are impressed-but they don't always like you for it. Not everybody will be on your side in your struggle to do what's right and ethical. In fact, sometimes even you won't be on your side. You'll wrestle with inner conflict, torn between what you should do and what you want to do. You'll also aggravate other people. Seems when you walk the straight and narrow you always step on someone's toes. Don't count on the ethics of excellence to make you popular.

You can't put someone else in charge of your morals. Ethics is a personal discipline.

So let your deepest desires direct your aim. Set your sights far above the 'reasonable' target. The power of purpose is profound only if you have a desire that stirs the heart.

You can’t bake a cake without getting the kitchen messy. Halfway through surgery it looks like there’s been a murder in the operating room. If you send a rocket to the moon, about ninety percent of the time it’s off course—it ‘fails’ its way to the moon by continually making mistakes and correcting them.

Excellence is a process, not just an outcome. Sure, we have to hold out for high standards in the products or services we provide. The goods must be more than "good enough." But so must our approach - you know, our methodology, the way we do business and deal with people. How could the ends be considered excellent if we can't be proud of the means?

Some people argue against both optimism and pessimism in favor of so-called realistic thinking. They distrust optimism on the grounds that it causes us to sugercoat problems, discount risks, and exaggerate the upside. Pessimism, on the other hand, is criticized as too downbeat, de-energizing, and generally damaging in its impact. This crown prefers realism as the neutral and objective middle ground.