My Rainforests Project ... has three main elements. Firstly, to determine how much funding the rainforest countries need to re-orientate their economies so that the trees are worth more alive than dead.

Fast food may appear to be cheap food and, in the literal sense it often is, but that is because huge social and environmental costs are being excluded from the calculations.

My Rainforests Project ... has three main elements. Firstly, to determine how much funding the rainforest countries need to re-orientate their economies so that the trees are worth more alive than dead.

Scientists themselves readily admit that they do not fully understand the consequences of our many-faceted assault upon the interwoven fabric of atmosphere, water, land and life in all its biological diversity. But things could also turn out to be worse than the current scientific best guess. In military affairs, policy has long been based on the dictum that we should be prepared for the worst case. Why should it be so different when the security is that of the planet and our long-term future?

It is clear that through the partnerships between Global Cool and the International Indian Film Academy, Indian cinema has the potential to provide great leadership by exciting its enormous and enthusiastic audience to do their bit to save the planet

If you chuck away too many things, you end up discovering there was value in them.

Business is recognizing the role it can play in combatting climate change. Thank God, is all I can say, for there is a desperately urgent need for business to play that role. Your lobbying influence can be substantial, but together, united and in large enough numbers it could prove decisive in turning the tide.