I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.

I don't want people to see what I've been doing at Play Cloths for nine years and built from a streetwear independence standpoint through Japanese streetwear - I don't want that to be shifted into something else.

I didn't come in as a writer that found producers, I came in under producers. So I've always respected the actual production process and producers in general.

I watch people all day long on Instagram, I take part in it too. It's like if you get the piece first, you have to immediately be like "BAH!" stunting.

Hip-hop to me right now is really easy listening. It's very easy listening, like there's nothing abrasive about it. There's no album that I put in my car that makes me roll down the windows - all the windows - and ride past the club line three times before I get out the car.

The fundamentals of hip-hop still play an important role, cause it's about those similes, those metaphors, those parallels. And to some people it's just about, "Man, I'm really relating to the lifestyle."

I feel like people can feel when something is natural. I think they can tell.