The fundamentals of hip-hop still play an important role, cause it's about those similes, those metaphors, those parallels. And to some people it's just about, "Man, I'm really relating to the lifestyle."
Pusha TThat competition grew through high school and you step outside more and it grew through college. Then you had regional style speak volumes through college. As you get older, and begin to travel and see more, that was the progression of style for me.
Pusha TAdidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.
Pusha TI talk specifically to the lifestyle and those who can relate to it. And I feel like, where the creativity comes in, is where you draw the parallels that everybody can relate to. That's where it's creative for me. I feel like it works best that way.
Pusha TI was going through a time where I was like man I wanted all of my clothes to be totally understated and I would do pop color with hats from a line called Ale et Ange out of New york City. They created all these hats and I just thought they were super fresh and the only way that I could really get them across...I was just like, 'Let me make everything mute and just put on the hat.'
Pusha T