I was going through a time where I was like man I wanted all of my clothes to be totally understated and I would do pop color with hats from a line called Ale et Ange out of New york City. They created all these hats and I just thought they were super fresh and the only way that I could really get them across...I was just like, 'Let me make everything mute and just put on the hat.'

I don't want people to see what I've been doing at Play Cloths for nine years and built from a streetwear independence standpoint through Japanese streetwear - I don't want that to be shifted into something else.

I talk specifically to the lifestyle and those who can relate to it. And I feel like, where the creativity comes in, is where you draw the parallels that everybody can relate to. That's where it's creative for me. I feel like it works best that way.

The passion for sneakers has been there since day one, but I never held onto them. I never shrunkwrap them. It's always been about getting it, buying it, wearing it, showing it and moving on to the next one.

As a writer, you have a huge ego. You think that every line means something to everybody the same way it means to you. And that's not true.

About the Sauconys, there are a lot of sneakers that are not as marketed as heavily as like Nike but those silhouettes are still fresh. I'll always go to a Saucony.

For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.