I was going through a time where I was like man I wanted all of my clothes to be totally understated and I would do pop color with hats from a line called Ale et Ange out of New york City. They created all these hats and I just thought they were super fresh and the only way that I could really get them across...I was just like, 'Let me make everything mute and just put on the hat.'

Doing something else and just adding whatever Pusha T nuances on it, now you're doing something cheaper. You started one place and took it to its heights, and now you're regressing. I don't think I should be exploring that right now.

Hip-hop to me right now is really easy listening. It's very easy listening, like there's nothing abrasive about it. There's no album that I put in my car that makes me roll down the windows - all the windows - and ride past the club line three times before I get out the car.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

I just feel like I explain myself more, I'm trying to be more conscious about it, simply. Just enlightening my fans and letting them know to lock into me because I'm speaking real with them, more than anything.

I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.

If you had two pair of jeans, four shirts, you were cool if you had a couple pair of kicks that were fresh. That was it. That's how it started.