I was going through a time where I was like man I wanted all of my clothes to be totally understated and I would do pop color with hats from a line called Ale et Ange out of New york City. They created all these hats and I just thought they were super fresh and the only way that I could really get them across...I was just like, 'Let me make everything mute and just put on the hat.'
Pusha TI feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.
Pusha TI just feel like I explain myself more, I'm trying to be more conscious about it, simply. Just enlightening my fans and letting them know to lock into me because I'm speaking real with them, more than anything.
Pusha TI don't ever want anyone to hear my music and look at it as just gratuitous violence, or hustling and money-getting - I try to tell the perspective of the woman, the man, the mind, why.
Pusha TAdidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.
Pusha T