I talk specifically to the lifestyle and those who can relate to it. And I feel like, where the creativity comes in, is where you draw the parallels that everybody can relate to. That's where it's creative for me. I feel like it works best that way.

For me, being a rap fan and the nostalgia of me being a kid, rappers and guys on the street told me everything to wear. That was it. I didn't necessarily read too many fashion books. Then it got competitive in junior high school. It was moreso about, "You don't got these." Everybody could be fresh, but you don't got these.

Sitting with the woman of your dreams and forgetting what her name is.

As a writer, you have a huge ego. You think that every line means something to everybody the same way it means to you. And that's not true.

My style is a mix and match of everything. Like I said, It's Play Cloths, it's Saint Laurent, and I know I sort of won when everything can be understated, it can be three different brands, and you can't really see what it is and then you just ask, "Well damn that looks good, what is that?"

Today I feel like it's about people just looking fresh and their records aren't fresh.

Hip-hop to me right now is really easy listening. It's very easy listening, like there's nothing abrasive about it. There's no album that I put in my car that makes me roll down the windows - all the windows - and ride past the club line three times before I get out the car.