I talk specifically to the lifestyle and those who can relate to it. And I feel like, where the creativity comes in, is where you draw the parallels that everybody can relate to. That's where it's creative for me. I feel like it works best that way.

The passion for sneakers has been there since day one, but I never held onto them. I never shrunkwrap them. It's always been about getting it, buying it, wearing it, showing it and moving on to the next one.

Today I feel like it's about people just looking fresh and their records aren't fresh.

I didn't come in as a writer that found producers, I came in under producers. So I've always respected the actual production process and producers in general.

Sonically, musicians always go above and beyond in our efforts to disrupt radio. It's always about being different. Our radio is never conventional anyway.

I feel like Hip Hop culture has always been about [fashion]...it started in the street so it has always been a thing of the streets to be first.

I feel like people can feel when something is natural. I think they can tell.