The current food crisis is an opportunity for companies to engage in agriculture or biotechnology.

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Yet if you go to the supermarket and look at food that's produced through industrial agriculture, look at what's happened to the prices. Have they been going down? They've been going up and they will continue to go up. So the choice is either, do we hitch onto a system of agriculture that's doomed and will doom the planet with it, and go along the route of industrial agriculture, or do we want to shift to a kind of system that we know is going to be, in the long run, cheaper, because we'll have a planet left at the end of it? We need to factor that cost in.

The problem is that we are living now with the consequences of the others people mistake. It would be nice to make our own and learn from them. That is the art of democracy. That is the art of citizenship.

The opposite of consumption isn't thrift. It's generosity.

Exporters monitor economic and political policies to the developing world, but the consequences of that have been to make developing countries far more sensitive to the constant fluctuations. Developing countries are not always allowed to support their farmers in the same way as the U.S. or Europe is. They're not allowed to have tariff barriers. They're forced, more or less, to shrink their social programs. The very poorest people have fewer and fewer entitlements. The consequence of this has been that there's been a chronic increase in the vulnerability of those economies to price shocks.

One of the most abused country on earth is Mexico. The marketing spills over the border, and people are persuaded to eat food that's bad for them, more in rich countries than in poor ones. I was traveling the world. What really struck me was the way we engage with food - how it's a global phenomenon - the world becoming more and more disconnected from it.