Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

Fashion is transient, trends come and go. I believe in style, not fashion.

Invention is 10% inspiration and 90% perspiration. Thomas Edison I don't design clothes, I design dreams.

I try to find people who love and believe in what I do - and people I can respect because they do what I don't do. I've had to bring in financial people and put them in positions where they could tell me, "Ralph, let's not do that."

Sometimes when I walk into one of my own stores, I look at the display and say, "This looks so good - I want to buy it." Yet other times I walk in and the displays and mannequins will be all wrong, and I don't want to buy anything. When a customer walks into a store, she's looking for inspiration. So I'm tuned in to people, and I care about what they need and who they are.

Some women think that if the look this season is minis, they have to wear minis. If you don't have great legs, there are plenty of alternatives.

I went to my boss, and I said, 'Look, I'd like to design these ties because I think they could be new.' He said, 'The world isn't ready for Ralph Lauren.' I never forgot that because... I thought that was a compliment.