Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.
Ralph LaurenSometimes when I walk into one of my own stores, I look at the display and say, "This looks so good - I want to buy it." Yet other times I walk in and the displays and mannequins will be all wrong, and I don't want to buy anything. When a customer walks into a store, she's looking for inspiration. So I'm tuned in to people, and I care about what they need and who they are.
Ralph LaurenEnjoy your family. Do things that you like to do. Stay strong. That's the secret to remaining happy.
Ralph LaurenI went through the extremes of amazing notoriety and also the dreaded things that you never thought you'd have to live through. Not everything works the way you want it to, but if I sit back and think, 'Am I happy about this?' Yeah. I wouldn't have done anything any better.
Ralph LaurenThe key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.
Ralph Lauren