It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's not about age. It's about taste, and it's about lifestyle. I believe women of all ages can wear anything.

Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.

The clothes that I design and everything I've done is about life and how people live and how they want to live and how they dream they'll live. That's what I do.

I try to find people who love and believe in what I do - and people I can respect because they do what I don't do. I've had to bring in financial people and put them in positions where they could tell me, "Ralph, let's not do that."

Fashion is transient, trends come and go. I believe in style, not fashion.

Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

When I create a collection, I approach it with a cinematic point of view-I am not designing clothes, I'm creating a world.