When it comes to trying to manage how our entire planet-wide market and all the people and businesses in it deal with nature and our natural resources - we first and foremost need to change the incentives.

Unfortunately, in the environment, I don't see as much willingness to invest heavily in R&D as I do in consumer technology. And that's a pity.

Often an idea has impact far larger than the person who originated it.

Whatever my current beliefs are, on any topic, they're all open to being changed by the right facts and the right evidence.

If your incentives are set up wrong - if for some reason you reward people for behavior that's actually bad for your customers or your organization - then you're going to encourage that behavior.

On almost every environmental issue I care about, in fact, I've been wrong at one point or another. I used to think that climate change was no big deal, that most environmental problems were massive exaggerations, that oil reserves were effectively unlimited, and more.

The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.