If your incentives are set up wrong - if for some reason you reward people for behavior that's actually bad for your customers or your organization - then you're going to encourage that behavior.

Doom yourself to horrific climate change by burning all that carbon and releasing all that CO2. Or power down society, reducing total energy usage around the planet. One leads to ecological collapse. The other is a reversion, in many ways, to poverty.

If the incentives are aligned right - towards better preservation and restoration of nature and natural resources - then you'll see a tremendous amount of activity in that direction.

TNC was once limited by the resources it could directly marshal to buy land. But teaching people a new idea is incredibly more scalable.

New technology lets you grow the resource pie, which is the only way you can get out between that pincer of rising consumption (as we end poverty) and environmental and natural resource depletion.

If you want to feed the planet and keep the forests we have, you need to be able to grow roughly twice as much food per acre around the world. How do you do that? New technology.

Agriculture is the #1 source of deforestation. By some estimates it accounts for 80% of the forests chopped down in the tropics.