We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power.

Down to the present day the luminous image of democracy has often served as a pretext for the most undemocratic actions.

There are many other ways in which language can be used to manipulate an audience. one obvious way is to simply lie.

Party politics in modern democratic society means pandering to a wide variety of different groups and sympathizing with their often quite base motives, such as revenge, power, booty, and spoils, to maintain the necessary level of support.

To avoid repeating the mistakes of the past, an alert citizenry today should take the trouble to learn how easy it can be for a powerful minority to manipulate information to win the support-or the indifference-of the majority towards an action.

Anyone familiar with the marvels of the Worldwide Web can hardly fail to see that we have entered a new era in communications on a scale perhaps comparable to the invention of the Gutenberg press.

The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people to engage in it.