We live in a time when complex ethical questions are easily subordinated to the demands of efficiency, profit maximization, and maintenance or furthering of political power.

The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people to engage in it.

The specific media may change, but the principles of human nature have remained fairly constant over the millenia.

There is arguably something wrong with a method of persuasion that cannot pass the test of publicity.

There are many other ways in which language can be used to manipulate an audience. one obvious way is to simply lie.

Exposure as a propagandist is fatal to the would-be persuader.

When we look for propaganda, we have the obvious job of asking what messages are being propagated.