Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.
Randal MarlinIn a general way, a major goal of the propagandist is to seek some kind of authoritative backing for the belief he or she is propagating.
Randal MarlinThere are many special interests skilful at manipulating circumstances and communications in such a way as to benefit their own ends and not necessarily the public good.
Randal Marlin