The best goal for propaganda analysis is to develop such an understanding of the phenomenon that it will no longer be profitable for people to engage in it.

Anyone familiar with the marvels of the Worldwide Web can hardly fail to see that we have entered a new era in communications on a scale perhaps comparable to the invention of the Gutenberg press.

Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.

There are many other ways in which language can be used to manipulate an audience. one obvious way is to simply lie.

Small town people assume you are a friend if you simply remember their names.

If war is glorified, it tends to eclipse the policies it is meant to serve.

The liar wants to be believed, but lying undermines the foundation for credibility.