Anyone familiar with the marvels of the Worldwide Web can hardly fail to see that we have entered a new era in communications on a scale perhaps comparable to the invention of the Gutenberg press.
Randal MarlinAristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example.
Randal Marlin